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Content is king. When it comes to the internet, video marketing has been a hot commodity for the better part of a decade now, but the history of video marketing’s primacy goes back much further than that. After all, when you think about TV ads, aren’t those really video marketing too? The only thing social ... Read more

Are you looking to grow your business? If the answer to that question is yes, we encourage you to look into making video production part of your digital marketing strategy. Videos can make your company stand out from your competitors and take your brand recognition to the next level. At Pretzel Logic Productions, we know ... Read more

Wondering what type of video marketing San Diego production companies offer and what they can do to grow your brand? Today’s consumers have a variety of print, digital, and video content available at their fingertips. You’ll need to craft a smart marketing strategy that grabs the attention of your audience quickly and gives them a ... Read more

In these digital times, owning a business will require marketing your company through many various avenues, including having a strong visual online presence. Harnessing the power that the World Wide Web offers is a critical step when attracting new customers and retaining your regular customer base, as the majority of consumers now use the internet ... Read more

Every year, billions of people worldwide consume most of their advertising in a video format, making video marketing one of the most crucial tools in any business’s arsenal. Whether you are running a multinational corporation or a small mom-and-pop online retailer, you need well-crafted videos to distinguish your brand from your competitors. Of course, your ... Read more

Creating video content is easier now than it has ever been before. Nearly everyone carries what amounts to a camera with a built-in editing suite in their pocket, giving businesses plenty of opportunities to create videos to reach their audiences. While there is value in the casual, personally shot content you might post in an ... Read more

You may have heard of social media marketing or digital marketing, but what about modern marketing? In today’s world, consumers are often inundated with information and brands vying for their attention. To stay relevant in a saturated market, you must give consumers precisely what they want and deliver it how they want. Pretzel Logic Productions ... Read more

In the dizzyingly paced world of social media, it’s vital to capture and retain your audience’s attention. That can feel like an impossibly difficult task when your paid and organic posts are among millions of others every day. How can you stand out in the crowd? One potent tool in the digital marketer’s arsenal is ... Read more

Video content has become the most popular and effective content online, and businesses that can’t keep up with their video content run the risk of falling behind the competition. Of course, creating video content that will engage your audience and boost your online profile isn’t as easy as just turning on your cell phone camera ... Read more

In the business world, companies constantly seek ways to maximize their return on investment, or ROI. We pore over the data and scour all the relevant studies that have been done to determine the most effective advertising methods. You already know quality advertising is worth the expense, but you want to find the strategy that ... Read more