Every year, billions of people worldwide consume most of their advertising in a video format, making video marketing one of the most crucial tools in any business’s arsenal. Whether you are running a multinational corporation or a small mom-and-pop online retailer, you need well-crafted videos to distinguish your brand from your competitors.
Of course, your competitors also know this and will strive to do the same. That’s why it’s not enough for your business to just have advertising videos; it’s not even enough for you to have fantastic advertising videos. What you need is content that will connect with your consumers to tell the story of your brand.
In this article from Pretzel Logic Productions, we’ll explain what top-notch marketing video production can do for your business and how to ensure those videos translate to conversions and sales.
Videos Increase Engagement
The first step in a great marketing campaign is to create engagement. Engagement is how you interact with your customers online and how they interact with you. Engagement is a broad term, and there are many ways that a good marketing campaign can help increase it. For example, anything you post on social media that gets shared by your followers can be considered engaging, from a simple picture to an attention-grabbing video.
While there may be many ways to create engagement with potential customers, studies have repeatedly shown that video marketing is one of the most effective methods. Video marketing can generate a 1,200 percent increase in shares over simple photos and text. This number can be even higher if a video goes viral, and your business can often reach a more significant market segment than you ever thought possible.
Improved Brand Awareness
Engagement doesn’t just mean increased shares, either. All of the interaction in the world doesn’t matter much if the customers don’t retain what they see. Your video could be eye-catching, but you’re wasting time if you don’t share essential information about your business. Fortunately, various studies have also proven that video marketing is more likely to hold people’s attention than other forms of advertising, provided that it’s a well-made video that can catch people’s interest in the first place.
Holding customers’ attention longer can increase brand awareness. If people watch your videos all the way through and remember them, they are far more likely to recognize your brand when they see it later. This also means that they’ll be more likely to discuss your brand with friends and family, further increasing your brand awareness.
More Conversions
When it comes to marketing video production, brand awareness is only part of the puzzle. It doesn’t matter if your customers are aware of your brand if they don’t respond in a way that drives sales.
Good video marketing must do several things to be effective. It must grab customers’ attention by telling the story of your business, and then it must lead them to a website (or physical storefront) where they can make purchases. That instruction for your customers is called the call to action. A good call to action can vastly improve hits to your website as a direct result of the videos you are producing.
Increased Sales
By now, you’re probably starting to see a pattern emerging: great videos equal increased engagement, which leads to improved brand awareness, which leads to improved conversions. The next step, though, is the most important of all: great videos will ultimately lead to increased sales, which are, after all, the ultimate purpose of advertising in the first place.
A great video ad effectively communicates to your customers what your product is, why they should purchase it, and what problem it will solve for them. If a customer watches your ad and comes away with the idea that your product is something that can serve a need, they will likely want to head to your website to make a purchase.
Why It’s Worth the Cost
The fact is that video marketing is more expensive and time-consuming than most other forms of advertising. This is why many businesses hesitate to shell out for high-quality videos despite their proven effectiveness in driving sales. However, even with the up-front expense, the vast majority of businesses claim that video ads offer an excellent return on investment (ROI).
Earning the maximum possible ROI isn’t just a matter of churning out content. You will need videos that are created with a specific customer base in mind so that they can target the areas of the market that are most likely to respond to your brand.
How To Make Sure Your Videos Are the Best
Despite the cost, most businesses are now investing in video marketing, which is why it’s crucial for your business that you have advertising that sets you apart from the competition. Your videos not only need high production value, but they need to truly connect with customers. Don’t merely inform customers about products they need to buy; offer a solution to a problem, ideally through engaging storytelling.
At Pretzel Logic Productions, we pride ourselves on being master storytellers. This quality, along with marketing video production of the highest quality, sets us apart from our competitors.
When you contract with us to handle your video production, we’ll work with you at every step to ensure your story is told in the most engaging way for your target market. We handle every element from script writing to filming, editing, and audio, helping you seek the right audience for your content.
Don’t have a huge budget? No problem. We create top-notch content for a variety of companies. Even if your company is a small one, working with a limited budget, you can benefit greatly from our marketing video production services. Whether a big or small business, Pretzel Logic Productions can help you create compelling video content to grow your customer base. Reach out today and see what we can do for you.