Creating video content is easier now than it has ever been before. Nearly everyone carries what amounts to a camera with a built-in editing suite in their pocket, giving businesses plenty of opportunities to create videos to reach their audiences. While there is value in the casual, personally shot content you might post in an informal vlog or on Instagram or TikTok, there’s still nothing quite like professionally made content. The quality you get when you work with experienced professionals can make your brand stand out, showing your audience that you take your business seriously.
At Pretzel Logic Productions, we’re dedicated to helping businesses create stunning and arresting content to help spread their brand’s message. With our video production services, we’re here to help you through the process each step of the way. Curious what that looks like?
Here’s what you can expect:
Developing Your Premise
All great videos start with a single idea. The trick is knowing how to transform that idea into something that will draw people in. When you first come to work with us, we’ll discuss your goals and aspirations for the video you want to make. Through these conversations, we’ll drill down on the message you want to spread and what style best encapsulates your brand.
Whether you’ve got a complete vision for your video fixed in your mind or you only have a nebulous concept or feeling, we’ll work with you to develop it into something tangible and actionable.
Writing and Storyboarding
Once we’ve figured out your premise and message, we can jump straight into development. Before it’s time to head to set, we’ll help you work out the actual content of your video. Even without any cameras present, it’s a core part of our video production services.
We’ll start with the script, working with you to write and rewrite until it shines because, as any professional knows, first drafts are never final drafts. From there, we can help you create a storyboard. It’s a crucial step where we can translate the script into a visual medium and get an idea of what works and what doesn’t. Armed with the script and storyboard, we can proceed confidently with a clear vision.
Pre-Production Planning
With our concept fully developed, we can dive into pre-production. At this stage, we start plotting out all the minute details that go into making a successful production. This covers location scouting, production design, casting, scheduling, and most importantly, budgeting.
As part of our video production services, we’ll work with you to create a cohesive plan that fits both your brand vision and financial investment in the project. In film, it’s vastly more cost-effective to identify and solve problems at the pre-production stage than once you’re actually filming or editing. We take pride in thinking outside the box, coming up with creative solutions for issues, and keeping well within budget. No matter how much money you have to work with, we’re committed to creating compelling content showcasing your brand.
Filming
After all the details have been accounted for and a watertight plan has been made, it’s finally time to begin filming! It’s the most exciting part of any production but can also be the most challenging.
Production operates on a ticking clock, forced to keep things moving in line with the budget and the schedule. You want experienced people to help right the ship if and when something goes wrong. When you utilize our video production services, you gain access to our staff of industry veterans who will know how to handle any curveballs a shoot throws at them.
So, should you end up on location at the beach to get what is supposed to be a glamorous ending shot of your cast at sunset, only to have the forecast betray you and get rained out, you can rest easy knowing you’re in good hands.
Post-Production
After you’ve wrapped production, it’s time to move on to the final steps. In post-production, you’ll work with one of our stellar editors to assemble all the material from the set into a dynamic and engaging piece of visual storytelling. Some people feel that post-production is just an extension of the initial writing phase, as it allows you to shape and mold the raw material from your shoot to convey your initial message best.
You’d be surprised how often productions start with one idea only to pivot in the editing phase once they’re actually watching the footage. Take the opportunity to flex your creative muscles, piecing things together until you feel like you have something really special.
Once you’ve locked in the picture, you can focus on putting in the finishing touches. Sound mixing, color correction, and cutting in any visual effects all help to make your final cut look polished and professionally made. With our help, you’ll walk away from the process with a product you can be proud of.
Show Off the Final Product
With gorgeous video content in hand, all that’s left to do is premiere it. Depending on your initial intention or vision for the project, you probably already have an idea of who your audience should be. We’ll work with you to develop a campaign strategy and make sure it gets in front of the people who will be most receptive to it. Even though we’ve wrapped post-production on the project, that doesn’t mean you’ve reached the end of our video production services.
Whether it’s a video commercial, a feature-length film, a corporate video, or something else, we’re here to help send it out into the world. From beginning to end, you can count on Pretzel Logic Productions. So if you have an idea you’re itching to get out there, get in touch! We can’t wait to help bring it to life.