You may have heard of social media marketing or digital marketing, but what about modern marketing? In today’s world, consumers are often inundated with information and brands vying for their attention. To stay relevant in a saturated market, you must give consumers precisely what they want and deliver it how they want.
Pretzel Logic Productions specializes in video production solutions that help businesses connect and remain relevant with their audience. We’ll explain exactly what modern marketing is and how to generate video content to help you create a more meaningful connection.
What Is Modern Marketing?
If you’re a business owner, you have more resources than ever before to help you tap into consumer behavior and insights. The more information you have about consumer behavior, the better equipped you are to respond with targeted marketing efforts that produce tangible results.
Think of modern marketing as a customer-centric, holistic approach. Armed with a bit of education readily available online, you can use the information at your fingertips, deliver what customers want, and in turn, drive growth.
When it comes to modern marketing, the power of data and analytics can’t be underestimated. For instance, you can easily access insights that help determine which marketing campaigns are performing well among your audience on social media and adjust them accordingly.
Knowledge is power; with the right information, you can customize your marketing techniques to attract a broader customer base. Gone are the days when you had to publish a print ad to appeal to the masses. Now, you can use modern marketing techniques to grab the attention of your specific audience and create meaningful, lasting connections.
Using real-time data channeled to a centralized platform, you can instantly know what’s working and what needs revamping. For instance, you can run A/B tests on your website’s landing page. A/B testing allows you to test two marketing campaigns to determine which generates the better response.
But digital marketing is only one way to drive your return on investment (ROI). There are also video production solutions that can help you increase your bottom line.
Video Production Solutions
Branded Video
Modern marketing is all about listening to your customers, giving them what they want, and making their lives easier or educating them. Branded video focuses on the consumer and provides them with a payout of some sort. By delivering content with consumer value, your audience will likely form a more meaningful connection with your brand.
Another hallmark of branded video? Robust storytelling techniques that enable consumers to connect with your brand on an emotional level. While branded video doesn’t directly promote the brand, it does align with its core values, and according to Forbes, 64 percent of consumers say shared values foster a trusted relationship.
So, to build loyalty among your audience, focus on producing branded video that shows consumers what your company is all about and why they should care.
Social Video
Modern marketing meets consumers where they are. Many consumers engage with content on mobile apps and social media. The more engagement on your posts, the wider your reach. So, think of branded social media video as the best of all worlds: combining the “what” with the “how” and the “where.”
While the goal of branded social video should be to generate conversation and engagement, as opposed to driving sales as with traditional advertising, Forbes notes that 64 percent of consumers make a purchase after viewing a branded social video. If you can grab the attention of social media users through an engaging branded video, you can convert the majority of that viewership into sales.
Through infographics, visual effects, and powerful storytelling, branded social video has the potential to capture your audiences’ attention and increase your ROI. Remember that consistency is key across all of your digital and social media platforms.
Forbes states that consistent brand representation across all platforms increases revenue by up to 23 percent. To have that consistency of tone, you’ll need to have a strong understanding of your brand identity and voice.
Today’s consumers purchase products and services they truly believe in and want to support. So, refine your brand messaging and ensure it remains consistent across all your marketing platforms.
SEO for Video
You may have heard of search engine optimization (SEO) when it comes to blog posts, but what about when it comes to video? Just as with other types of content, employing SEO techniques will help video content rank higher in search results.
There are many ways to improve your video content’s visibility. For instance, adding captions to your video, selecting a high-quality thumbnail image, and crafting an engaging title and video description that incorporates strategic keywords will boost your video’s ranking and get more eyes on your content. You should also search for trending hashtags among your target demographic and include those in your content descriptions.
High-quality video production can expand your reach, enhance brand recognition, and assist you in achieving your marketing goals. Video production has many elements, from conceptualization to post-production and everything in between.
In order to truly harness the power of video, you should have an expert production company by your side. The team at Pretzel Logic Productions is made up of innovative and experienced visual artists who can elevate your brand’s storytelling. We’ll work to understand your core values, assist you in developing your voice, and craft effective video content that produces dynamic results.
Check out our portfolio of work to get a feel for our style and what we can do. Then get connected with us so we can help you foster a stronger connection with your audience. We’ll innovate and elevate your brand so that it truly resonates with consumers in today’s world of modern marketing.