Five Types of Video Content Used in Marketing

Filming of an event
Video content marketing is one of the most effective tools available to any business. It boosts customer engagement, improves your SEO ranking, and increases conversions at a much more efficient rate than most other forms of content. But what kind of video content should you be making? Depending on your business, there are a lot ... Read more

Why Make Video Part of Your Marketing Strategy?

Directing a video
Wondering what type of video marketing San Diego production companies offer and what they can do to grow your brand? Today’s consumers have a variety of print, digital, and video content available at their fingertips. You’ll need to craft a smart marketing strategy that grabs the attention of your audience quickly and gives them a ... Read more

What Steps Go Into Marketing Video Production?

In these digital times, owning a business will require marketing your company through many various avenues, including having a strong visual online presence. Harnessing the power that the World Wide Web offers is a critical step when attracting new customers and retaining your regular customer base, as the majority of consumers now use the internet ... Read more

Drive Conversions and Sales with Top-Notch Video Production in Marketing

Directing a video shoot
Every year, billions of people worldwide consume most of their advertising in a video format, making video marketing one of the most crucial tools in any business’s arsenal. Whether you are running a multinational corporation or a small mom-and-pop online retailer, you need well-crafted videos to distinguish your brand from your competitors. Of course, your ... Read more

Capture Audiences’ Attention: Video Production Solutions for Modern Marketing

You may have heard of social media marketing or digital marketing, but what about modern marketing? In today’s world, consumers are often inundated with information and brands vying for their attention. To stay relevant in a saturated market, you must give consumers precisely what they want and deliver it how they want. Pretzel Logic Productions ... Read more

Social Media Video Marketing: Engage Your Audience

Social Media Marketing Example
In the dizzyingly paced world of social media, it’s vital to capture and retain your audience’s attention. That can feel like an impossibly difficult task when your paid and organic posts are among millions of others every day. How can you stand out in the crowd? One potent tool in the digital marketer’s arsenal is ... Read more

Creating Compelling Video Content: A Step-By-Step Guide

Creating a new set for a video
Video content has become the most popular and effective content online, and businesses that can’t keep up with their video content run the risk of falling behind the competition. Of course, creating video content that will engage your audience and boost your online profile isn’t as easy as just turning on your cell phone camera ... Read more