Content is king. When it comes to the internet, video marketing has been a hot commodity for the better part of a decade now, but the history of video marketing’s primacy goes back much further than that. After all, when you think about TV ads, aren’t those really video marketing too? The only thing social media marketing and digital marketing have done is lower the barrier to entry.
However, while you can make a solid brand ad piece with nothing but a smartphone in your pocket and odds and ends from your office, the odds aren’t exactly in your favor. Video production can sound easy, but good video production is anything but. Fortunately, you don’t have to fly solo. If you’re in Southern California, for instance, you could choose to work with a full-service San Diego production company like Pretzel Logic Productions (that’s us). But what does that even mean? What does a full-service video production company do?
In this article, we’ll look at how a San Diego production company like Pretzel Logic can help turn your video marketing from dream to reality — from beginning to end.
What Does “Full Service” Mean in Video Production?
There are many video production companies in this world, but not all of them offer full service. “Full service” means that your video production company handles every aspect of your video content — from planning to completion.
Some production companies are just there to work the camera or to do post-shoot processing, for instance. We’re not saying that these companies aren’t skilled or talented at what they do, but a more limited San Diego production company means that you’re either going to have to find another crew for other parts of the project, or you’re going to have to do some of the work solo.
A full-service video production company, on the other hand, handles all of this and more:
Pre-Production Services
Before a single second of video gets shot, a full-service production company needs to know what it’s dealing with. In this stage of production, your production company will complete tasks such as developing the creative concept for the video based on what you’re showing off, writing the scripts, and creating the storyboards. They’ll scout for the perfect location to shoot or build a set if the project will be filmed inside, and they will also cast any necessary on-screen talent.
Production Services
Production services aren’t inherently any more important than pre-production or post-production services, but they are what most people think of when they imagine what a video production company does. In this stage, a full-service video production company delivers high-quality videography, including professional lighting and sound design.
The video production company will be in charge of on-set direction and coordinating all aspects of the shoot. They’ll supply and maintain their own equipment, as well as handle any technical challenges that arise in the course of the video shoot.
Post-Production Services
A full-service video production company doesn’t prepare, cast the talent, shoot a video, and then drop a hard drive full of raw video footage on your doorstep. After the shoot is over, the video production company edits the video, applying things like color correction. They’ll add any special effects or animation that can enhance the story being told for a more exciting final product. They’ll make sure the sound is crisp and clear and find the perfect music score, whether it’s licensing a track or even composing a new one.
This phase of the project is about taking all the bits and pieces collected during the other phases — the script, storyboard, footage, and so on — and turning them into a final, cohesive product.
Some video production companies may also handle publication, depending on the type of video or the platforms you’re showing it on. However, it’s just as common for the production company to hand it off to your marketing team to post on social media or submit to a television station. You’ll want to negotiate publication with your video production company just to make sure that there’s no confusion at this stage.
Why Should You Work with a Full-Service San Diego Production Company?
Simply put, a full-service video production company won’t just make your project easier, it’ll also make your project better. Rather than having to learn how to make a great video as you go, you can rely on proven experts who have demonstrated success in both the creative and technical aspects of video production.
They’ll have contacts who can help with casting or finding the perfect shoot location, know how to navigate the sometimes-tricky world of music rights licensing, and have experience managing a video shoot to keep things on time and within a budget.
Your brand is your business. Putting out a shoddy video that looks amateurish might go viral in a way that endears the world to your brand, but more likely, it’ll make you look inept and drive away potential customers. Whether you’re launching a new product, building your brand identity, or looking to improve your customer engagement, you should ensure that your video content is bringing its A-game. Working with a full-service video production company is the best way to do just that, whether you’re in San Diego, elsewhere in California, or somewhere else entirely.
If you’re looking for a proven full-service video production company in San Diego, look no further than Pretzel Logic Productions. We have a diverse body of work that speaks for itself, promoting everything from e-sports teams to underwear, and we want to help bring our storytelling expertise to your brand too.
From creative scripting to spot-on casting, post-production animation, and overall project planning, working with Pretzel Logic Productions will have your video content looking better than you ever imagined while being much less of a headache for you to manage.
Contact Pretzel Logic Productions today to get started.