Wondering what type of video marketing San Diego production companies offer and what they can do to grow your brand?
Today’s consumers have a variety of print, digital, and video content available at their fingertips. You’ll need to craft a smart marketing strategy that grabs the attention of your audience quickly and gives them a reason to stay engaged with your brand.
We’ll explain why making video part of that marketing strategy can help you grow your customer base, increase your return on investment (ROI), and strengthen your company’s brand recognition.
Video Marketing by the Numbers
Some say the proof is in the pudding, but we believe the proof is in the numbers. According to Statista, the amount of global digital video viewership has grown in recent years, and that trend is expected to continue. In 2020, there were more than one billion internet users. By the end of 2023, that figure is projected to grow to 3.5 billion.
Since more and more people are consuming digital video, it’s imperative that you make it a key component of your marketing strategy. In fact, Statista found that from a consumer perspective, the most enjoyable ads in the US were on video streaming platforms. By contrast, consumers were most indifferent toward print ads.
So rather than ask why you should make video part of your marketing strategy, a better question may be, can you really afford not to make video a part of it?
Video Marketing Benefits
With the advent of social media, videos have the power to go viral. With social video, you can market yourself to a wider audience than ever before. For instance, if you buy a local radio spot, you’re marketing your brand to people who reside in a specific geographic region. Your reach is basically limited to listeners in one specific area.
On the other hand, if you produce a video that can be hosted on a platform such as Vimeo or YouTube and posted to social media, then you’re likely to have a much wider reach.
Incorporating video into your marketing strategy gives you the ability to strengthen national, and perhaps even global, recognition of your brand. As you grow your audience, your earning potential grows as well. According to Forbes, 80 percent of small business owners report that YouTube helped them grow their customer base.
Video Marketing in Motion
So how can you leverage video marketing to increase your ROI? Here are a few ways to get started.
Social video
Social video is one of the easiest ways to start implementing video into your marketing strategy. After all, almost anyone can create a social video by simply using their smartphone. No big budget or fancy video equipment is necessary.
There are many types of videos you can post to your social media channels. From a simple livestream, while you’re attending an industry event to a fun, creative reel tailored to your audience, there are many ways to use social media video to increase brand recognition.
For instance, according to Business Insider, a mom of three made six figures in a single year through social media livestreams and brand partnerships by selling new and used clothes, toys, and home goods. She didn’t have to pay any money out of pocket to start her business and purchased additional inventory through the profit she made.
As you can see, making social media videos is often a low-risk investment, and when done well, they have the ability to boost your sales exponentially. Now imagine what you can accomplish if you actually have a marketing budget. We believe the sky’s the limit.
Branded Video
Branded video is a video that you create with your company logo, for instance, but that does not directly promote your brand. For example, you may want to produce an explainer video on a hot topic in your industry or something that’s useful for everyday consumers who would benefit from your product or service.
Own a car dealership, for instance? Think about producing a how-to video for changing a flat tire. People searching for that topic may come across your video and, in the process, your website or social media channels. Branded video is a good way to indirectly promote your business while also producing useful content for your audience.
Promotional Video
Unlike branded video, promotional video is created for the purpose of directly advertising your product or services. One example is this Airbnb video introducing its Cooking with Airbnb Experiences. People who come across the YouTube promo video will find links driving them to the Airbnb website as well as Airbnb’s other social media channels — an excellent way to drive traffic to all your platforms.
Video Marketing Strategy and Development
Just as blog writers harness the power of search engine optimization to rank higher in search results, there are also certain things you can do to increase the effectiveness of your video marketing.
For instance, Statista reports that pre-produced video is the leading digital consumer engagement tactic globally. In order to execute an effective marketing strategy, pre-produced videos should be high-quality productions with compelling storytelling, eye-catching visuals, and stimulating creative elements, such as animation, infographics, or special effects.
Think you could use a video marketing San Diego-based production company to help you execute your vision? Pretzel Logic Productions may be just what you need. They can assist you in every step of the process — from script development to post-production and everything in between.
Why partner with an expert? They’re a team of innovators, storytellers, and visionaries. So, whether you’re a small startup or a global corporation, they’ll identify the best way to innovate or elevate your video marketing strategy and expand your reach.