In the business world, companies constantly seek ways to maximize their return on investment, or ROI. We pore over the data and scour all the relevant studies that have been done to determine the most effective advertising methods. You already know quality advertising is worth the expense, but you want to find the strategy that provides the best value and highest benefit.
Over and over, video advertising has proven to be one of the most consistent and effective ways to maximize ROI, which isn’t surprising considering how many customers consume their advertising in the form of online video content. From our expert San Diego video production company, Pretzel Logic Productions, here are five proven video marketing strategies to start seeing serious returns on your advertising budget:
1. Know Your Audience
To effectively market to any segment of the population, you need to be familiar with their needs and wants, their spending habits, and any other variables that may affect their odds of purchasing the goods or services your business provides. On the face of it, that seems obvious, but figuring out exactly who makes up your target market isn’t always easy.
You need to ask yourself some questions about your audience. Who is your customer base? What is their age range and average income? You’ll also need to answer an even more important question: what does your ideal customer need? What is missing from their lives that your product can supply? By answering this type of question, you can begin formulating the marketing strategy that will help you create videos that genuinely connect with consumers.
2. Have a Message for Your Customers
An effective video marketing campaign has a message that will truly resonate with customers. As we mentioned, your customers are looking for something. Your job is to provide this missing thing for them through your product or service. This is the message you want to convey: they have a need; you can fulfill it.
Good video advertising often has a broad appeal, but you are more likely to earn a larger ROI if you create a more focused message based on your intended audience. You need to craft videos that will effectively communicate your message to the right audience. For instance, while young males aged 18 to 35 may be interested in the same product as older women aged 55 and over, you would be unlikely to find success if you marketed to both groups in the same manner.
3. Use Your Budget Wisely
Whether you are running a small business that’s just getting off the ground or a multi-billion dollar worldwide corporation, your resources are limited, and you need to allocate them wisely. There’s no point in spending large sums of money on an advertising campaign if it won’t be effective. It’s far better to use a smaller budget more efficiently.
With that said, if you are going to splurge anywhere, it should be on the creation of high-quality videos. Creating good video content isn’t cheap, but it can ultimately end up paying for itself. To do so, however, it needs to be something that will hold your customers’ attention. Ideally, it should be something they’ll want to share with other prospective customers.
By focusing on great videos — rather than potentially less effective marketing strategies, like billboards or print ads — you’ll likely see a greater return on your investment. Partnering with a high-end advertising video production company, such as Pretzel Logic Productions, can help you maximize the value of the videos you create.
4. Put Your Videos Where They Will Be Seen
It’s important to post your videos where they are most likely to find an attentive audience. It won’t matter how great your advertisements are if your customers never see them. That’s why you need to determine what social media channels your target demographic is using and focus your marketing strategies there.
If your target market skews younger, you might find the best success by putting videos on TikTok. However, there are only so many adults over the age of 65 using that particular platform. If you have a product designed for an older crowd, you’ll be far more likely to reach them by posting your videos on Facebook.
It’s not just age groups, either: different demographics also use social media differently. According to the Pew Research Center, the Hispanic segment of the population is more likely to consume video content on Instagram. On the other hand, a primarily female audience is more likely to be found on Pinterest. It’s worth figuring out exactly what social media platforms your prospective customers use.
5. Always Be Working to Improve
While effective video advertising is a data-based science based on hard, scientific information such as demographics, there are many factors that even the best advertising campaign cannot account for. In other words, your audience will surprise you. Sometimes, a segment of the population you’d never expect to respond to your product will come out in droves for a product you didn’t know they wanted.
You can and should apply the proven marketing strategies we’ve mentioned, but you’ll also need to be adaptable. Be prepared to continuously adjust your marketing campaign to meet the needs of customers, whether it’s what you originally had in mind or not.
Getting Started
At Pretzel Logic Productions, a San Diego video production company, we specialize in creating high-quality videos without breaking the bank. We mean it when we say it’s important to be flexible, and that’s where we shine. We work hard to adapt to the needs of every individual client, striving to communicate their messages in the most effective way possible. Contact us today to see what we can create for you.