Blog

In the business world, companies constantly seek ways to maximize their return on investment, or ROI. We pore over the data and scour all the relevant studies that have been done to determine the most effective advertising methods. You already know quality advertising is worth the expense, but you want to find the strategy that ... Read more

The world of digital marketing can be brutally fast-paced today, and staying ahead of the curve is essential for a business looking to make an impact and connect with potential customers. One method that has proven to be particularly effective is video marketing. As attention spans dwindle, businesses like yours must pay attention to the ... Read more

Commercials have been around ever since video became viable as a medium. Throughout their life, they’ve changed and adapted to markets to stay effective, giving advertisers an exciting way to reach their audiences. With so many people spending their free time online, they’ve had to evolve again. They’ve become leaner and more agile but serve ... Read more

Want to create memorable TV commercials that convert viewers to customers? We have the power to help you do that. Pretzel Logic Productions is a San Diego video production company, and our team has helped brands like yours craft quality commercials that resonate with audiences far and wide. We’ll share some of our top tips ... Read more

Dreaming of the perfect video ad that could be a mini-movie, perfectly expressing the vision of your brand while also effectively selling your product? It’s possible, and you don’t need to settle for anything less. The best video marketing doesn’t happen by accident, but rather, it’s the result of an excellent, inspiring, creative production. That’s ... Read more

In today’s tech-driven age, your digital marketing efforts can make all the difference in ensuring your business reaches your target audience. If you want to set yourself apart from the competition, bring your A-game.  By working with a San Diego video production company, you can level up your marketing strategy and bring in more leads ... Read more

Every company needs a brand story. You may have heard the phrase before and wondered what it meant. What is a brand story? A brand story tells your clients and prospective clients who you are and what you do. It paints a full picture for them by recounting the events that brought your company to ... Read more

There’s nothing quite like the film industry. Whether you’re working on a brand-establishing commercial or a moving theatrical project, the lights and glamor of movie-making are as enchanting as ever. While most people might think of Los Angeles as the center of the film industry, it isn’t the only place you can go for top-tier ... Read more

You have a product, service, or idea you want to market, and you’ve decided to make a commercial. Congratulations! It’s a big step up from printed media and word-of-mouth advertising. You may not know how to start, but that’s why you should hire an expert team to handle it for you. Finding a video production ... Read more

It’s no secret that video is becoming extremely popular as a tool for more than just cat videos. Companies and organizations of all shapes and sizes are having to find a foothold in a quickly evolving and oversaturated market. Each platform has a new audience and a new way to reach users, so there is ... Read more