Dreaming of the perfect video ad that could be a mini-movie, perfectly expressing the vision of your brand while also effectively selling your product? It’s possible, and you don’t need to settle for anything less. The best video marketing doesn’t happen by accident, but rather, it’s the result of an excellent, inspiring, creative production. That’s exactly what you’ll get from Pretzel Logic Productions.
We are a full-service production company that specializes in video production marketing. We take care of every aspect and are with you every step of the way for a great production. Read on to find out more about how the production process works. We’ll walk you through a breakdown of the various steps and phases.
Phase One: Planning
With any major project, being prepared is everything. To make the best video, you want to set up a solid foundation with a thorough and effective planning stage. This is also known as pre-production. It’s the brainstorming session, where we work and hold discussions to understand your vision, and how to make your dreams come true within your established parameters.
Planning is probably the most important phase of the entire video production marketing process. It may have the most services and steps of all three. Here are some of the services that are part of the planning phase of video production marketing:
Develop the Concept of the Video and Devise a Creative Strategy
As you brainstorm ideas, it’s important to keep in mind the reasons for making the video. Some questions to ask include:
- What demographic are you hoping to reach?
- What are the goals for this video? What strategies will help achieve those goals?
- How do you want viewers to feel? Is it a call to action, a funny video that makes your company stand out, or an emotional one?
- How long do you want the video to be? We can create quick ads, short films, or even feature films.
- What kind of video? Is it a commercial, a startup video, or a corporate video?
With a concept in mind, we then outline and write the script.
Storyboarding
Once the script is ready, it’s time to visualize. Video is, after all, a visual medium. Eye-popping visuals catching a viewer’s attention make your ad more likely to soak in. That, of course, means the viewer is more likely to remember your company and to become a new customer or client.
We can either create a classic storyboard or use tools that animate the scripts, helping it really come to life, which makes this service even better.
Create a Treatment
We will develop a treatment for your production. A treatment summarizes the concept and style of your video. It will serve as a guidebook throughout production.
Plan a Budget
We make sure to work within your set budget, rather than pushing you to overspend. As an experienced marketing production company, we understand how important it is to tailor each project for the specifics of every individual client. It’s not just about getting your vision and brand statement across, but effectively doing so without breaking the bank. We know how to ensure that, no matter the size of your company, you will get the resources to effectively fulfill your creative vision.
Assemble the Video Production Team
If your concept requires actors, this is when we’ll hold casting calls. The right actor can take your ads into a different stratosphere. Think about actors who’ve established career-best roles via ads, like Flo from Progressive. We’ve been in the video marketing game long enough to spot the actors with that kind of potential.
When you’re sure that everything we’ve planned is true to your vision, we will move on to the stage of making it a reality.
Phase Two: Video Production
After the planning in phase one, the production phase of any video project is when we capture the footage, images, and elements that eventually go into your video.
You should be prepared for this stage of the process to potentially take the longest. The tasks include:
- Location scouting and securing filming locations through permits
- Creating and following a production checklist to stay on track
- Securing and setting up the necessary equipment, light, and sound
- Film B-roll footage if it’s necessary
Phase Three: Post-Production
Once we’ve planned and captured the elements of your video marketing, phase three is when we perfect them.
We finalize the video’s story and editing. It’s highly unlikely for any production to use all the raw footage from the production phase. Some ideas might look great on storyboards or in scripts but just not work once they’re actually in video form. That’s more than okay—it’s a fundamental part of the creative process. If necessary, this is also the stage where you might want to do reshoots. Or, if there’s footage you love but aren’t sure what to do with, we can figure that out.
In addition to editing out what doesn’t work, post-production is also the phase for boosting what actually does. One way this can be done is through background music and voiceovers. There’s also a lot we can do with raw footage in this stage to make it look unique, such as color grading, animations, graphics, and effects.
We will provide distribution for the finished product at this stage so that the world can see what our collaboration has created. Different distribution channels include social media, email marketing, websites, and paid advertising. We’ll once again discuss your intended demographic because that may determine the distribution method.
For the best-quality video marketing, and the most inspiring and rewarding production phases, collaborate with Pretzel Logic Productions. We’re connected to InnoVision, the premiere marketing agency in San Diego, so you trust our expertise, experience, and high-quality work.
Find more information about our offered services by exploring our website. You can also find our portfolio of excellent video production marketing work. This includes our videos for major San Diego area businesses as well as worldwide brands. We look forward to making your video marketing dreams a reality!