Kerry

In these digital times, owning a business will require marketing your company through many various avenues, including having a strong visual online presence. Harnessing the power that the World Wide Web offers is a critical step when attracting new customers and retaining your regular customer base, as the majority of consumers now use the internet ... Read more

Every year, billions of people worldwide consume most of their advertising in a video format, making video marketing one of the most crucial tools in any business’s arsenal. Whether you are running a multinational corporation or a small mom-and-pop online retailer, you need well-crafted videos to distinguish your brand from your competitors. Of course, your ... Read more

Creating video content is easier now than it has ever been before. Nearly everyone carries what amounts to a camera with a built-in editing suite in their pocket, giving businesses plenty of opportunities to create videos to reach their audiences. While there is value in the casual, personally shot content you might post in an ... Read more

You may have heard of social media marketing or digital marketing, but what about modern marketing? In today’s world, consumers are often inundated with information and brands vying for their attention. To stay relevant in a saturated market, you must give consumers precisely what they want and deliver it how they want. Pretzel Logic Productions ... Read more

In the dizzyingly paced world of social media, it’s vital to capture and retain your audience’s attention. That can feel like an impossibly difficult task when your paid and organic posts are among millions of others every day. How can you stand out in the crowd? One potent tool in the digital marketer’s arsenal is ... Read more

Video content has become the most popular and effective content online, and businesses that can’t keep up with their video content run the risk of falling behind the competition. Of course, creating video content that will engage your audience and boost your online profile isn’t as easy as just turning on your cell phone camera ... Read more

In the business world, companies constantly seek ways to maximize their return on investment, or ROI. We pore over the data and scour all the relevant studies that have been done to determine the most effective advertising methods. You already know quality advertising is worth the expense, but you want to find the strategy that ... Read more

The world of digital marketing can be brutally fast-paced today, and staying ahead of the curve is essential for a business looking to make an impact and connect with potential customers. One method that has proven to be particularly effective is video marketing. As attention spans dwindle, businesses like yours must pay attention to the ... Read more

Commercials have been around ever since video became viable as a medium. Throughout their life, they’ve changed and adapted to markets to stay effective, giving advertisers an exciting way to reach their audiences. With so many people spending their free time online, they’ve had to evolve again. They’ve become leaner and more agile but serve ... Read more

Want to create memorable TV commercials that convert viewers to customers? We have the power to help you do that. Pretzel Logic Productions is a San Diego video production company, and our team has helped brands like yours craft quality commercials that resonate with audiences far and wide. We’ll share some of our top tips ... Read more