Blog

Commercials have been around ever since video became viable as a medium. Throughout their life, they’ve changed and adapted to markets to stay effective, giving advertisers an exciting way to reach their audiences. With so many people spending their free time online, they’ve had to evolve again. They’ve become leaner and more agile but serve ... Read more

Want to create memorable TV commercials that convert viewers to customers? We have the power to help you do that. Pretzel Logic Productions is a San Diego video production company, and our team has helped brands like yours craft quality commercials that resonate with audiences far and wide. We’ll share some of our top tips ... Read more

Dreaming of the perfect video ad that could be a mini-movie, perfectly expressing the vision of your brand while also effectively selling your product? It’s possible, and you don’t need to settle for anything less. The best video marketing doesn’t happen by accident, but rather, it’s the result of an excellent, inspiring, creative production. That’s ... Read more

In today’s tech-driven age, your digital marketing efforts can make all the difference in ensuring your business reaches your target audience. If you want to set yourself apart from the competition, bring your A-game.  By working with a San Diego video production company, you can level up your marketing strategy and bring in more leads ... Read more

Every company needs a brand story. You may have heard the phrase before and wondered what it meant. What is a brand story? A brand story tells your clients and prospective clients who you are and what you do. It paints a full picture for them by recounting the events that brought your company to ... Read more

There’s nothing quite like the film industry. Whether you’re working on a brand-establishing commercial or a moving theatrical project, the lights and glamor of movie-making are as enchanting as ever. While most people might think of Los Angeles as the center of the film industry, it isn’t the only place you can go for top-tier ... Read more

You have a product, service, or idea you want to market, and you’ve decided to make a commercial. Congratulations! It’s a big step up from printed media and word-of-mouth advertising. You may not know how to start, but that’s why you should hire an expert team to handle it for you. Finding a video production ... Read more

It’s no secret that video is becoming extremely popular as a tool for more than just cat videos. Companies and organizations of all shapes and sizes are having to find a foothold in a quickly evolving and oversaturated market. Each platform has a new audience and a new way to reach users, so there is ... Read more

If you’re a business owner, you may be interested in knowing what a creative agency in San Diego can do for you. Creative agencies assist with marketing, branding, and strategizing. They help you communicate your message in a memorable, engaging way that enables you to grow your audience and market influence. Creative agencies based in ... Read more

To succeed in today’s highly competitive—and highly connected—business market, it’s important to invest at least some of your resources in commercial video production. Gone are the days when a simple ad in the newspaper was enough to get customers to visit your store or restaurant or to call you for the services your company provides.  ... Read more