If you’re a business owner, you’ve probably thought a lot about your brand, but you may be wondering how to tell your story in the most compelling way possible. A brand story needn’t be complicated, but it should be authentic. Your brand story is the why behind your company. For instance, it may give viewers an understanding of how your company was founded and what sets it apart from the rest.
Most importantly, your brand story conveys who you are and what your company is all about so that consumers will connect with you and your brand. At Pretzel Logic Productions, we have years of experience helping companies convey messages that are true to their brands.
Here are our top five tips for telling your brand story so people will listen:
1. Video Production
Audio is typically more effective at conveying a message than the written word. It’s one of the reasons podcasts are so popular. Hearing the emotion in someone’s voice is more powerful than simply reading their quote on a page.
Likewise, video production is one of the most powerful storytelling mediums because it evokes the power of both auditory and visual images. You not only hear the power behind someone’s words, you also see their emotions. You feel their elation or their pain and are better able to empathize with them.
The best way to tell your brand story is through polished video production. It’s important to use compelling visuals to create memorable moments your audience will likely remember. According to Fast Company, most people are visual learners, and 90 percent of online shoppers found videos helpful in making decisions. So harness the power of brand story video production to create a lasting impression with your audience.
2. Compelling Storytelling
A brand story should have a compelling storyline that draws the viewer in and makes them want to continue watching. Your story should have all the elements of a great plot—some tension or conflict, a strong story arc, and interesting characters.
Have writer’s block? Uncertain what message your brand story should convey? That’s where we come in to make a little behind-the-scenes magic happen. When we craft a script, we make every word count. Even if you only have a general idea of the story you want to tell, we’ll work to bring it to life. We’ll hit on the major points without forgetting the finer details.
The focus of your brand story should be on you and your company, but that doesn’t mean you have to tell your story alone. Use a talented team of creatives to make your brand story jump from the page and into the hearts of your audience.
3. Creative Elements
While video is one of the most effective tools you can use to convey your message, there are other elements at your disposal to really make your video stand out. Once your script is laid out, start thinking about the best way to tell your story.
For instance, animation, infographics, and special effects can be incorporated into your brand story to make it a cut above the rest. Our in-house production team is made up of a diverse group of creatives who are skilled in all aspects of production and post-production. We’ll assess what creative elements will tell your story most effectively and incorporate them in a way that produces the most visually stimulating and impactful results.
4. Authenticity
Your brand story should be, well, on brand. You need to have a consistent tone and voice across all platforms—from your website design to your social media posts. So your brand story should be reflective of your company’s overall feel and style.
While your brand story should be creative and engaging, you also want it to come together organically. If you’re speaking about why you founded the company, for instance, you want to be careful to sound authentic and genuine rather than rehearsed. Speak from the heart instead of simply trying to memorize lines from a script.
The goal is to connect with your audience and get them to remember your brand. The best way to do this is to be authentic and relatable. Try to find ways to connect with your audience on an emotional level. Your brand story can have all the bells and whistles, but at the end of the day, it’s going to be storytelling from the heart that really makes your brand story connect with viewers.
5. Resonance
You want people to watch your brand story, of course, but you also need them to remember it. Your story should resonate with viewers so that they want to try your product or service and have a sense of brand loyalty once they do.
Find ways to foster that sense of loyalty by sharing anecdotes that your audience is unlikely to forget. Show them how your product or service can transform their lives. Your brand story should be value-driven. It should show your audience why and how your brand can deliver value to them in a way that will improve or even transform their lives.
Wondering where to start when it comes to putting your brand story together? We can help. Pretzel Logic Productions specializes in brand story video production, so we understand what can really make a brand story shine and resonate with an audience. We can assist from beginning to end. We’ll help with the planning phase and be by your side every step of the way throughout the process.
We’re able to offer a complete suite of brand story video production services. We’ll also complete the project with our post-production offerings. From start to finish, you’ll have a whole team working to craft the perfect brand story for you. If you have a vision, we’ll bring it to life in a beautiful, thought-provoking way that resonates. Reach out to us, and let’s talk about how to make your vision a reality.