In today’s digital world, videos have become the most preferred way to consume online data. Knowing that your consumers spend most of their web surfing time online watching videos instead of reading through paragraphs of text can be extremely useful when deciding how to best market your business to your customer base.
Providing your customers with high-quality and well-produced online video content can really boost the recognition of your company brand, leaving your consumers with an overall positive user experience when browsing your website or viewing your company’s online ads. By harnessing this knowledge, your company can quickly and easily increase your return on investment (ROI) by simply adding well-produced and high-quality videos to your website.
Creating quality video content can be time-consuming if you are not already well-versed in the video production process. Not only do you need to know how to make a video and then upload it correctly to your website in a format that is viewable on multiple platforms, but you also must purchase the tools needed to create high-quality videos that will provide a professional look to your brand.
There is also the creative aspect of video production, an extremely important part of the video marketing process. Your goal is to get viewers to want to finish watching your video content and potentially share it with others as well to spread the word about your brand, thus increasing ROI even further. It seems like a lot of trouble, so why bother?
Our video production experts in San Diego at Pretzel Logic Productions list below five reasons why video production is a great addition to your business marketing strategy.
1. Consumers Prefer Watching Videos
The number one reason to invest your company’s marketing budget into video production is that viewers prefer watching videos over reading text-based content. Consumers enjoy watching online videos and find them more easily accessible when viewing content on mobile devices, which has become the more common viewing platform for most end-users.
Providing well-produced, high-quality videos to your viewers that are thoughtful and creative is both more engaging for your customers and ultimately more memorable of an experience for them. Not only will you connect with your viewing audience more deeply through video media, but videos are shared more frequently on social media platforms compared to text-based content. This will make your video marketing campaign stretch further than one based solely on textual content.
2. Online Video Content Helps Increase Search Engine Rankings
Adding video content to your website can significantly increase your ranking status on popular online search engine results pages. Including professional videos on your website helps increase the time users spend on your webpage, which in turn increases the trust level of your website in search engine algorithms.
Increasing the number of visitors and encouraging them to spend longer periods of time viewing your web pages will help your website listing move closer to the top of the first search results page when consumers search for your company’s product or service. Having your company’s website ranked number one equals more click-throughs to your website over those of your competitors’, thus increasing the potential for building your client base and making more sales.
3. Videos Help Increase Brand Awareness and Help Build Customer Rapport
It would be amazing if each business owner could meet with each potential customer and show them face-to-face why your brand is the best on the market, but of course, this is an impossible feat. However, with the ability to add visual aids to your online marketing campaign, you can have the next best thing.
Being able to provide your potential customer base with videos allows you to connect and engage with them on a much deeper level than through plain text. Videos give you a platform where you can show off your product or service, show users what interacting with your brand looks like, and educate your consumer base about your product.
Through video content, you can show your customers what sets your brand apart from your competition and create a positive feeling that is then associated with your company name.
4. Video Production Is Very Versatile
Adding videos to your website is just the start of the limitless possibilities that online video content provides for your company. Not only can you show off your brand in an entertaining and engaging way through video advertising, but you can use professional video production to create online training videos that can be easily accessible from anywhere.
Create tutorials for your clients to learn about how your product works and even live-stream video content to your customers, allowing you to connect with them in real-time. Use video to share customer testimonials with your client base, where your happy customers get to connect with other like-minded customers and share why your brand is their brand of choice. You can even create events to showcase your customers’ own work or experiences using your products or services.
5. Video Content Increases ROI
It’s important to ensure that the money your company allocates to its marketing budget is used to its fullest capacity and has a high return on investment. Through video production marketing, not only are you building your brand awareness, connecting with your customer base, and providing educational videos to your clients, but you are also increasing the likelihood of converting online visitors to customers through your professional videos.
With your videos, you are able to increase visitors’ understanding of your product or service, which leads to increased sales. You are also able to harness the ability of your visitors to share your online video content through social media with their network of family and friends, exponentially increasing your ability to spread your company name, turning more visitors into customers, and increasing sales.
If you are looking for a video production company in San Diego, contact the video marketing experts at Pretzel Logic Productions today. We will be happy to take your business to the next level with our talented team.