Think of how you consume content. You scroll. You read. You watch. That’s what makes video such an influential media source right now. It’s also why you might be searching for “video marketing companies near me” with gusto.
Impactful videos are changing the world. And if you’re reading this, chances are you wish to be a brand that showcases all you can do in a powerful video people will watch repeatedly.
We can help with that.
What Is a Video Marketing Company?
Video works. You don’t need a video company to tell you that. All you need to do is open up a website or social media site, and you’ll be presented with as many videos as you can take in.
Yet you might find yourself wondering how people are producing all of this video—it’s not your business, and you have no idea where to start. Don’t worry; you’re not alone. A recent Video Marketing Statistics 2023 report showed that people have valid reasons for not using video:
- 30 percent lack time to create video content
- 18 percent have no idea where to start
- 10 percent think video is too expensive to produce
- 5 percent have no idea if they can achieve significant ROI from video production
Do you see yourself in there?
That’s where a video marketing company comes in. Its job is to work with you to shoot videos to market your business. Depending on what services you need, such a company can help you with every aspect of video production:
- Storyboarding your ideas
- Shooting video
- Editing each clip
- Producing tangible products you are proud to call your own
All you have to do is fall in love with the end result … and share it with the world.
How a Video Marketing Company Helps Your Business
How video helps your business depends on how you choose to use video to market your business. Success depends on how you measure it. The same video statistics report mentioned above states:
- 63 percent of marketers measure video views to determine ROI
- 61 percent of marketers look toward audience engagement (likes, shares, etc.)
- 56 percent look at leads and clicks
- 43 percent measure ROI through brand awareness
No matter how you measure it, a video marketing company can help you realize many things.
Engagement
Marketing is all about moving prospects across your customer experience journey, converting them from searchers to clickers to buyers. Want qualified leads to enter your sales funnel? Want to engage and nurture professional relationships with existing customers? Video marketing is a great way to do that. There are so many ways to create attention-grabbing content that means something to your customers every step of the way.
Building Trust
Before people are willing to part with their hard-earned money, they want assurance they’re getting a quality product or service. That’s why marketing is so important, and why video production gives you a visible edge.
Video gives you the opportunity to build trust faster with visual cues. Instead of writing and having people read, show them instead. Build an FAQ section and get personal. Showcase how-to sections for deep-dive education.
Of course, content as a whole is vital for online presence. But adding video takes it to the next level. It’s a great addition to any overall digital marketing plan. It’s a great way to build trust at every stage of business.
Show Off Your Personality
Are you stoic and serious? Silly and humorous? Or quirky in a good way? Video allows that personality to come shining through. It will enable you to reach out to your intended audience in a fun way.
They say first impressions are formed in just a few seconds. Why not make those first few seconds count … with video. With a video marketing company guiding your way, you can feel confident showing the right amount of personality while sticking to your business objectives.
Increase Traffic
Every business owner dreams of a viral social media post. While video never guarantees going viral, it provides much more to share. Put it on your website. Add it to blog pages. Build a landing page to use in your advertising. Place it on your social media profiles.
With video, you can use it now and use it again later. Create short clips to push people to different places. Video gives you a unique way of driving traffic where you want it.
Brand Awareness
Video can be produced for many reasons, but a great place to start is with brand awareness. Who are you as a company? What do you stand for? Those can be difficult questions to answer. You may know in your heart, but conveying that to a consumer is challenging at best.
Video content has the ability to put your business on the map. Whether you’ve tried video before with no luck or are contemplating it to your future goals, let now be the time you trust a video marketing company to introduce you to the power of video.
Start Creating a Video Today
Whether you’re planning your first video or are a seasoned video producer, make today the day you put many of the challenges of producing high-quality video behind you. It’s time to call in a professional team to help you. One who can help you with the following:
- Planning: skilled storyboarders who understand how to set the tone for the entire production
- Animation: a skill that can set your video apart from the competition
- Scripting: telling a great story is vital for a good video
- Casting: what good is a story if the cast isn’t a good fit
- Post-production: creating a tangible product you’ll be proud to use
If you’ve been looking for “video marketing companies near me” for a while, narrow your choices, solidify your decisions, and find a partner you can rely on. Reach out to Pretzel Logic Productions to find out how video can take your marketing to the next level.
Are you ready to tell your story?