Brand video production communicates your brand’s values and mission through a story, providing a unique and engaging opportunity to communicate to your target audience who your company is. These videos go beyond typical corporate videos by revealing “why” your company does what it does and what drives the passion behind the brand. Done well, brand video production connects with the right audience through authentic messaging and visual storytelling.
In the age of media, video production is the backbone of successful marketing campaigns. With oversaturation in many fields, these videos must not only catch the attention of their audience but also hold it. This is primarily done by establishing a clear brand people can relate to. When branding is paired with video marketing, it can take your business to the next level.
Continue reading to learn more about video brand production and how it can help your business grow:
Understanding Brand Video Production
How does video brand production differentiate from other video marketing techniques? Primarily, a brand video focuses on the story of your company. Other marketing videos detail the particulars of your products or services, while brand videos communicate why your business exists, what its core values are, and how it aims to help customers. It demonstrates the personality of your brand while allowing your audience to experience the passion and motivation behind the company.
Why does your business exist? What does it hope to provide for its customers? What fuels your brand? Answering these questions through visual storytelling showcases how your brand stands out from competitors while forming a connection with your audience.
Communicating Brand Identity
There are many ways to create and share the messaging of your brand. The type of video will largely depend on your brand’s personality as well as the personality of your target audience. A compelling video is less about following a formula and more about creating an emotional connection with your customers.
An integral part of brand video production is clearly understanding both your brand identity as well as your target audience. The foundation of successful video marketing starts with clearly establishing your brand voice and taking the time to understand your customers.
Ask guiding questions that will help you focus your video:
- Who is your target audience?
- What does your target audience care about? What needs do they have?
- What are your brand’s core values? How do your values align with your customers’ values?
- How can your product or service help meet the needs of your customers, solve a problem they have, or help improve their lives?
- What is your company’s culture?
- Does your company give back to the community in any way? How can choosing your company benefit others beyond the customer base?
- What sets your company apart from competitors?
Messaging is important. If your message is both clear and relatable, people will gravitate to your brand. If it’s a message your customers care about, they tend to stick around and build brand loyalty.
Key Elements for Effective Brand Videos
When creating a video that builds a loyal audience, there are technical factors to consider beyond the message. Creating a quality video from a production standpoint can boost your message, whereas a poorly produced video may overshadow a compelling story. Invest in a production crew that understands branding and videography.
Some of the key elements of a compelling video utilize:
- Professional production crew with an understanding of marketing
- A simple and clear message not overcomplicated by too many ideas
- A clear script defining the “who,” “what,” and “why” of your company
- A call to action in which your audience can engage
- 1- to 3-minute video that holds your audience’s attention
- Compelling visuals with a concise message; talking too much may lose your audience’s interest
- Creative storyboards that establish the style of the video
- Quality camera and lenses
- A skilled director and cinematographer who can bring your vision to life
- Proper lighting and sound equipment
- Professional talent
- Music that fits the style of the video and connects with the audience
- Filming location that suits the messages of your video and target demographic
- Well-designed graphics that represent your brand
How Brand Video Production Benefits Your Business
Successful marketing campaigns use brand video production because it can increase conversions and boost sales. Most consumers prefer watching videos to reading lengthy text. A video quickly captures their attention. If your video is memorable, it is also shareable. Word-of-mouth advertising can expand your audience and therefore generate more sales.
Relatable and entertaining content has the ability to set your company apart from competitors and foster consumer loyalty. If your message is relatable, entertaining, or powerful, it inspires customers to feel a strong connection to your brand. If they feel a connection to your brand, they will continue to choose your business over the competition. These lifelong customers are also more likely to leave positive reviews and recommend your product or service. A well-planned and well-crafted brand video can grow your audience and therefore boost your sales, making it a good return on investment (ROI).
Brand videos expand your social reach while humanizing your business, making it a brand people can trust. You can reach your consumer base easily with video marketing that is sharable across multiple platforms then humanize your business by sharing the faces and voices behind the product. Personal stories are relatable and build trust in your brand. Product advertisements can meet a consumer’s need but don’t show the people behind the brand. Brand video production bridges that gap.
Partner With a Marketing Agency
For effective marketing strategies and quality video production, partner with a marketing group that understands people and has the skills and creativity to reach your audience.
InnoVision is a full-service marketing agency able to ideate innovative branding and visually compelling video production. Our video production team, Pretzel Logic Productions, creates inspiring visual stories. With expertise in the conceptual and technical, we can elevate your brand to the next level. Contact us today, and our full-service video production house will combine our creative storytelling with years of experience in the industry to bring your vision to life.