How can you communicate complex ideas succinctly and effectively as a marketer or brand representative? People learn in different ways, and while a catchy, bite-sized, unique selling point (USP) is always a good thing to have, it can be worthwhile to think about how you might better explain the benefits of a product or service in detail. Downloadable documents and ebooks are good, but almost nothing on the internet can help you visualize ideas better than explainer videos.
This post will discuss this type of video, why they’re so effective and how a full-service video production company can help you make great video content.
What Are Explainer Videos?
Explainer videos are concise and often animated videos designed to explain products, services or other complex ideas in a manner that is clearly understandable and straightforward but still engaging and interesting. They are usually short—three minutes at most, and often quite a bit shorter. They combine audio narration and visual elements to illustrate points that might be confusing or tedious to explain through text alone.
This multimedia approach caters to the modern consumer’s expectations of fast, digestible media, meaning that videos are often a staple on websites, social media platforms and digital advertising campaigns.
Explainer videos typically have their objective as some or all of the following:
- Educating customers—Simplifying complex products or concepts
- Increasing brand awareness—Introducing a brand or a service that some may not have heard of
- Enhancing online visibility—Creating engaging content that people share and link to can boost organic search traffic
- Improving conversion rates—Helping consumers make informed purchasing decisions and showing why your brand is better than the competition can ultimately lead to more clients
How Can Marketers Best Use Explainer Videos?
The main purpose of an explainer video is to explain something, making this style of video not just a trend but a strategic tool integral to digital marketing, regardless of your industry. Combining entertainment with education makes these videos exceptionally well-suited to communicate ideas in the digital age when user attention spans are increasingly short.
These videos have many benefits for marketers, including—but not limited to—the following:
- Better engagement and retention: Videos, particularly those that tell a story, are much more likely to engage viewers and keep them on your site longer. This increased engagement leads to better brand recall, and viewers have a deeper understanding of the product or service offered.
- SEO benefits: Google, Bing, and other search engines favor websites with video content. Embedding these videos can help improve a site’s search engine ranking, driving more organic traffic.
- Conversion optimization: Explainer videos can directly influence sales by providing viewers with necessary product information to persuade potential customers to make a purchase.
- Social sharing: Videos are more likely to be shared than text-based content, increasing their potential to go viral which can, in turn, significantly expand the reach of your message.
Explainer Videos: Better With Full-Service Video Production
Some companies may attempt to produce their videos in-house. However, your resources for making these videos are likely limited unless you’re a very large brand. If you’re looking for polish and expertise that significantly enhances your explainer video’s effectiveness, it’s wise to hire a full-service video production agency to help.
Full-service video production can improve your video content, making it more effective and higher quality while streamlining production and saving on cost. Here are just some of the ways in which a holistic, comprehensive approach to video production with a professional agency can help:
Professional Quality
It’s possible that your marketing team secretly has the next Scorsese or Spielberg on staff, but let’s be honest—it’s unlikely. A full-service video production company brings high-quality equipment and skilled professionals, including directors, scriptwriters and animators. This team of experts will ensure your final product is polished and professional.
Expert Storytelling
What are the best ways to communicate your story and value proposition? You might not know how to combine clever, concise narration with great animation and effective color or music choices, but a full-service video production team will. These expert professionals excel at distilling complex information into clear, easily accessible stories that capture and retain viewer attention.
Fun Animations
High-quality animation can significantly change how a piece of content is perceived by your audience. Great animations enhance visual appeal and help illustrate and simplify complex information, reducing the amount of weight that the narration has to pull and making it much easier for viewers to understand and remember.
Sound Design
The audio component of an explainer video is arguably just as critical as the visuals. Professional voice-overs on high-quality microphones, engaging but not overpowering background music, and great sound effects contribute to the video’s overall impact.
Streamlined Production
Do you have experience hiring acting talent for a video, finding a suitable location to shoot, building a set, designing a storyboard or navigating licensing to use the perfect song you have in mind? You may have some experience sufficient to make an okay video, but a full-service video production company knows how to do all this and create a masterpiece for you. Being able to hit the ground running with production will reduce delays and make sure your explainer videos can launch more quickly and start winning over potential customers.
Beyond these proven benefits of using a full-service video production company to make your videos, these businesses can also help place videos for distribution and track performance when they’ve gone live.
Explainer videos are a potent tool for communicating complex information quickly and effectively, especially when paired with professional quality and strategically integrated with your marketing team. Hiring a full-service video production team like Pretzel Logic Productions will supercharge your video marketing efforts in no time.