Businesses are constantly looking for new ways to showcase and market themselves, and one way that has been showing success is commercial video production. Commercial video production is a new and exciting way to connect with potential customers and introduce them to your brand. With captivating video content created by a team of professionals, you could help to take your business to the next level.
If you’ve been wondering if commercial video production is right for your specific business, you’re not alone. Many business owners are weighing their marketing options and guessing how to promote their work. Learning more about different strategies is the best way to understand what will work best for you, but in today’s world, few things speak to people as well as video content.
Read on for more information on what commercial video production is and how it can benefit your business:
What Is Commercial Video Production?
Commercial video production doesn’t include just any type of video content featuring your businesses. It is specific to content that is created in an effort to increase your sales. This type of content will feature important information about your business while educating viewers on what your brand is all about. It’s a way for you to connect personally by sharing what drives your businesses to create what it does. When delivered in a visually appealing way, this information can help lead to increased sales and brand awareness.
Some things that are typically covered in a commercial video production are what services or products you provide. Showing off your work is key in these types of videos, as consumers want to know what you have to offer. They typically talk about why viewers should need or want what your business is offering and guide them to take action. Getting to this point quickly and efficiently is one of the primary goals of commercial video production and can be achieved easily with the help of a professional video production house.
This option is available to be used on TV, social media, video ad campaigns, your website, and so much more. While it would be great to blast your commercial video on every platform available, working with a professional team like Pretzel Logic Productions will help you determine who your target audience is and where they spend most of their time. This will help you to only invest your time and money in places that are most likely to get you results.
What Are the Benefits?
Increases Brand Awareness
There’s a lot that can be said in the span of time used for commercial video production. A good commercial video can last for minutes, taking advantage of the platform with engaging content that informs people of the ins and outs of your brand. As we said before, you can use this video length to include your business’s purpose, products, services, hours, locations, and more. When done correctly, it will also stay in the visual theme of your brand and leave a lasting impression in the minds of those who view it.
At the end of the video, your audience should leave with a thorough understanding of what you sell and what your business is all about. This is called brand awareness, and it increases the likelihood of people coming back to your business. If you’ve targeted the correct audience, they’ll take this information and either act on it or keep it in their back pocket for when they’re ready to act on it.
Promotes a Call to Action
There are many benefits to creating commercial videos with professionals, one being the opportunity to create a call to action. A call to action is what you want the goal of your commercial to be. After giving your audience as much information as possible about your business, you don’t want to leave it up to them to decide what to do next. Sure, they may choose to move forward and become customers, but some people need a little guidance on how to get there. Commercial videos are a great way to give them all the information they need and then tell them what to do with it.
If you provide a service, you can create a call to action that asks people to schedule a meeting or a call with your business. If you sell a product, you can create a call to action that allows them to put a product into their cart. You didn’t do all the work of creating an enticing video just for them to move on to the next one. Let them know the next steps to seal the deal by promoting an effective call to action.
Grabs Your Audience’s attention
When it comes to the internet, many people spend at least an hour or two scrolling throughout the day. During this time, they are the target of dozens of advertisements, if not more. These advertisements will start to blend together over time, making them less effective and more easily ignored, which is why it’s important to grab your audience’s attention as soon as possible. Commercial videos can do just that.
High-quality commercial video production will stand out among the masses of standard text and image advertisements aimed at consumers. It also has the capability of grabbing their attention for longer than they’re willing to give a flat advertisement. Moving images will be a welcome change from static images and give your business the opportunity to shine. It’s simply a way to stand out from the crowd while relaying as much information to them as possible.
Is It Right for Your Business?
Deciding which marketing strategies to move forward with can be tricky with so many options available to you. One way to narrow down your selection is to figure out what you’re looking to get out of this deal. Are you looking for increased traffic to your website, higher sales potential, and increased brand awareness? If so, commercial video production could be a strategy to try.
A video production house like Pretzel Logic Productions is able to bring your brand to life through video, captivate an audience, and convince them to move forward with and choose your business over the competition. Contact us today and see what we can do for you.