Now more than ever, brands are embracing the benefits of video production, as video is the best way to increase awareness of and engagement with your brand. One of the reasons videos have become so popular is the variety of possibilities your brand can explore, including all the different genres of video available.
Read below for some of the many video styles that would benefit from full-service video production.
Business Narratives and Company Culture Videos
Use full-service video production to build brand awareness and establish a unique brand identity. This genre of video conveys what makes your company different from others.
With this type of video, you can tell the story of how your company came to be, whether it’s a new company or a company that has been around for generations. A full-service video production company like Pretzel Logic Productions can use this story to create a video with a compelling narrative beyond a simple “About Us” statement. It provides an opportunity to create an emotional connection between the viewer and your brand.
You can use this genre of video to recruit new employees or attract new customers. This category also includes training videos for new employees.
Product Videos
You can use product videos to showcase products and services. Focus on specific features or use your video to highlight a new, upcoming or improved product offering.
Production value is extra important for this video genre. Your product or service must look as polished as possible, charismatic, confident, trustworthy and informed. The video serves as your call to action, prompting viewers to purchase your product or service by showing it off.
A full-service video production company can help you really shine in this genre. They have the production value to make your products look their best and create enticing, beautiful content.
Tutorial/How-To Videos
Overall, videos get more engagement than other forms of marketing content. With this idea in mind, it would make sense that a customer would be more inclined to view instructions in video form.
With this genre, make sure you’re keeping search engine optimization (SEO) in mind. When considering buying something new, the average consumer will most likely Google how to use it or its benefits. Anticipate your customers’ questions by creating a video that answers them.
The tutorial video genre goes beyond instructions. It shows how valuable your products or services really are in everyday life. Ask yourself: What tutorials can you create that customers may not have considered themselves? What other uses for the products and services can you demonstrate?
For instance, if your brand is a cosmetics company, you can create tutorials for many different looks that users can recreate. You can also use this video to partner with beauty industry influencers on YouTube and TikTok.
Testimonial/Case Study Videos
Customer reviews and testimonials can be the deciding factor for your target audience. Consider how often a written product review can make or break a sale. When a previous customer is willing to make a video testimonial, it underscores how satisfying your products or services are.
These videos also give your products and services personality, which may make certain customers more likely to buy. The personality paired with your products creates an immediate emotional connection. Showcasing a real, satisfied customer makes your brand come across as trustworthy.
Explainer Videos
Sometimes, videos are the best way to explain your products or services. A written explanation can risk losing your audience’s attention, but thanks to full-service video production, you can create informative content that keeps a viewer’s interest and leaves them wanting to learn more.
Some of the questions these videos attempt to answer include:
- Why choose this brand?
- Why this product or service?
- How will this improve my day-to-day life?
Ideally, your video will answer all these questions and more. Make sure these videos are easily shareable so customers can use them to spread the word about your product or services.
With this genre, animation and graphics make explainers more engaging. Text effects can also be a fun way of highlighting the most important points of an explanation. Narration is often used in this genre as well.
Educational Videos
When your audience watches a video in this genre, they should learn something new by the end. Videos like thought leadership videos are educational videos that convey how exceptional your brand is within its niche.
You can create a Q&A video with an expert in the related field. This genre of videos makes you appear more trustworthy and knowledgeable than your competition.
Special Occasions/Live and Virtual Events
Special occasions or live and virtual events can include product launches, conferences, discussions, fundraisers and so on. In addition to creating live event videos, you can save those videos to ensure they can be viewed later by those who couldn’t attend live.
Promotional Content
With the promotional genre, you want to use full-service video production to build up the most hype. The perfect promo video leaves the viewer wanting more. The challenge for a production company is to make a product launch intriguing while not giving the whole reveal away.
How do you promote an upcoming event that makes every viewer want to go? Think about the best movie trailer you’ve ever seen. That’s the same feeling you’ll want to generate with this type of video.
What You Need for All Genres
No matter the genre, your videos should have high production value and be equally informative and engaging. They should also include a call to action and convey what sets your brand above the competition.
When you work with a full-service video production company, they’ll provide the best talent, storyboarding, script writing, filmmaking equipment, editing techniques and so on.
If you’re unsure which genre best suits your products or services, you can start by trying a few different ones. You can also discuss this with a full-service production company, like our team at Pretzel Logic Productions. With vast experience and expertise, we not only know what genres are most effective at reaching your target audience, but we’ll also help you create stunning videos.
Pretzel Logic Productions provides full-service video production services in all genres. If you’re interested in working with us, give us a call today. We can help bring your ideas to life.