In today’s tech-driven age, your digital marketing efforts can make all the difference in ensuring your business reaches your target audience. If you want to set yourself apart from the competition, bring your A-game.
By working with a San Diego video production company, you can level up your marketing strategy and bring in more leads than ever before.
Why Is Video Marketing So Important?
You already know a strong marketing campaign is vital to a successful business, but why is there so much focus on video? As the field of digital marketing has grown and evolved, practices have shifted away from text-based content and toward video instead. There are a few reasons for the move toward video, so let’s break it down.
Videos Explain Your Product or Service Easily
One of the most important things any advertisement can do is educate your audience. You want your customers to learn about your product, to fully understand what it does and why they would want to use it. Video is an easy and efficient way to communicate those ideas in a short amount of time.
Videos Are Engaging
People love to watch video content. Metrics show that the average user consumes 17 hours of video content weekly across YouTube and various social media platforms. You can capitalize on a piece of that consumption by creating video content. Video can feel personal and relatable in a way that text may not, and because people can passively consume it versus having to actively read it, they’re more likely to see everything you want to show them.
Videos Boost Your SEO Game
Incorporating videos into your marketing content can significantly impact your SEO efforts. That is primarily because of how Google prioritizes video content in its search algorithm. You’ll likely see YouTube videos promoted at the top of the page whenever you search for something. By creating your own video content, you can benefit from that prioritization.
Videos Increase Conversions
While video content is excellent for connecting with your audience and getting the word out about your business, the most important thing at the end of the day is increasing your conversions and sales. Video content might cost more time and money to produce than text-based marketing, but its ROI is through the roof.
Businesses that have incorporated video content into their digital marketing strategy have a marked increase in leads, and when asked, nearly 90 percent of customers have said that video content has convinced them to buy a product or service. If you want to boost your sales, using video is one of the best ways to do it.
How a San Diego Video Production Company Can Help
Creating your own video content is easier now than ever before. With the advent of smartphones, nearly everyone has the tools they need to shoot, edit, and publish their own videos. Just because you can make your marketing videos on your iPhone, though, doesn’t mean you should rely on it.
While there is a place for smartphone-created content—particularly on social media sites like Instagram or TikTok—it’s no substitute for professionally made media. When you work with a San Diego video production company, you can elevate your process and content to new heights.
Gain a Reliable Partner for Each Step of the Way
Dipping your toe into film production can be intimidating if you’re unfamiliar with the field. You need to create a script, find a location to shoot, cast actors, edit the footage into something clear and concise, and then put the finishing touches on it before you have anything you can share.
When you work with a San Diego video production company, you can take out much of the guesswork. With experts in your corner, you’ll have a partner to guide you through each step of the process and make it overall much less daunting.
Access to Industry Professionals
Creating something that looks professionally made requires help from people who are just that: professionals. They can take all their years of expertise in lighting, sound mixing, editing, coloring, and so on, and lend those skills to your project. Unfortunately, most business owners looking to make promotional video content won’t have a personal network that includes said professionals. That’s where a San Diego video production company can come in. When you bring on a company dedicated to producing video content, they can help you find the whole team you need.
Resources Only Experts Have
Of course, it’s not enough to bring on the right people. You need to equip them with the right tools as well. You need industry-standard cameras, sound equipment, lighting, editing systems, sets, and so much more to bring a production out of the realm of the amateur and into the professional. It would be prohibitively expensive for any business to go out and procure everything they need on their own, which is why working with an existing production company is the smartest way to go. You can focus on what you want the project to be and let your production company worry about the mechanics and minutiae of getting the set ready.
Producing Content that Stands Out
With the help of film professionals, you can create marketing videos that are informative, clear, and well-produced, but if they aren’t attractive to your audience, they won’t do you any good. A high-quality video production company won’t just give you something technically competent; they’ll create something that will stick in your customer’s mind.
At Pretzel Logic Productions, we aim to do just that. We’ll use all of our production skills and experience to transform your ideas into something truly memorable. So whether you have a fully fleshed-out idea or are just starting to explore the idea of creating video content, get in touch. Together, we’ll create something thought-provoking and brand-defining for your business.