Consumers are watching video content online more than they ever have before, and more and more videos are the result of digital marketing campaigns. Some even have entire marketing teams behind the production, creation, and posting of these videos before they are viewed by an online audience. A well-made video can be an effective marketing tool, and a creative agency in San Diego can assist in professional video creation.
Creative agencies leverage expert video marketing techniques to help build brand awareness, boost engagement and increase conversion rates. Businesses are seeing success with this new way of marketing, and audiences are finding marketing to be a more enjoyable experience. If you’re looking for a new way to improve your marketing strategies, videos may be the answer you’ve been searching for.
Here are just a few ways that video marketing by a creative agency can help to drive results for your business.
What Is Video Marketing?
Video marketing is exactly what it claims to be. It’s a marketing technique that uses videos to inform your audience about your brand or promote your products or services. A single video can be repurposed again and again and used across a variety of platforms and digital channels, including social media, business websites, online advertisements, and more. Videos have become increasingly popular due to their ability to grab audiences’ attention and keep it. And that’s just the start of their benefits.
What Are the Benefits of Video Marketing?
One of the most impressive benefits of video marketing is its ability to boost engagement. When it comes to online marketing, engagement is often the key to its success. You want your audience to not only view your content but also interact with it through commenting or sharing. Creating a more immersive experience is an effective way to engage your audience and videos are a great way to do that.
Another benefit businesses experience when they work with a creative agency in San Diego for video marketing is higher conversion rates. When you put any piece of digital marketing out there, the ultimate goal is for your audience to take an action that results in a benefit for your business. Videos are capable of doing that. After engaging your audience through videos, you have a higher chance of converting that view into something more. Depending on your goals, conversion can include clicks to your website, purchases of your products or services, or subscribing to your newsletter.
You can also increase your brand awareness by improving audience retention. Videos are easier to remember than text or photographs. Creating a memorable experience through your video makes it more likely that your audience will think of your video after watching it and become more familiar with your brand.
How Can a Creative Agency Drive Results?
When it comes to creating videos for marketing, you shouldn’t go in blindly. Smart marketers plan their digital marketing strategies and incorporate proven techniques to create the best results. This includes doing significant research about your target audience, your competitors and the platforms you want to use. Below are some of the steps creative agencies take to make your video marketing successful.
Set Goals
A creative agency will work with you to set reachable marketing goals that align with your business objectives. Potential goals could include increasing website traffic, boosting brand awareness or driving sales. This will help them determine which path they take in video production since the video creation process will differ greatly depending on what you’d ultimately like to achieve.
Identify a Target Audience
Knowing your target audience is a major piece of effective marketing, especially in video marketing. You want to ensure your videos engage the people who are most likely to buy your products or services. Creative agencies such as Pretzel Logic Productions conduct research to identify who your best audience is and determine their online behavior, interests and needs and overall demographics.
Once they have this information, your creative team can deliver a video that gets your audience’s attention. This kind of preparation increases the likelihood that viewers will take the next step and convert after viewing your video marketing campaigns.
Choose Platforms
After setting your goals and identifying your target audience, a creative agency can help you narrow down which platforms your videos will perform best on. The most popular video platforms include TikTok, Instagram and YouTube, but a single style of video won’t work for all of them. Each attracts different audiences and requires a different style of video production. A professional marketer can help you identify which platform is most used by your target audience and create effective content based on that.
What Video Options Are Available?
Video marketing is a broad term, but underneath that umbrella are many different types of videos that can be created and utilized to benefit your business. Some of the most popular include:
- Explainer videos are a great way to explain your products or services in more detail or to promote educational courses. Explaining more about a topic that interests viewers can help them better understand your business and pique their curiosity about visiting your website to learn more.
- Product demonstration videos are a dynamic option for marketing what you do. Showing people your product is one thing, but showing them how to use it—and better yet, what it can do!—can create even more buzz and interest. Videos like this can show potential customers just how your product or service is helpful or useful to them and how valuable it can be in their lives.
- Brand videos are another option, particularly if you’re looking to increase brand awareness. Videos are great for defining your brand because they can show your audience who you are and what your business is about. Provide them with videos that explain the history of your business, introduce the people behind your brand or share fun facts about what you create.
There’s never been a better time to incorporate videos into your marketing plan. With the right techniques, your videos can produce the results you’ve been searching for. Contact Pretzel Logic Productions, a top creative agency in San Diego, to help you create a unique video marketing strategy for your business.