The digital marketing landscape is changing, and if you want to maintain an effective strategy, you’ll need to change with it. While in the past static images and text have been enough to drive user traffic, platforms have now shifted to prioritizing video. Working with a video production company to create high-quality video content can go a long way in getting users to notice your business. If you aren’t utilizing video as part of your strategy, it’s easy to start.
Why Video?
Video has taken over the marketing environment for one simple reason: engagement. A well-done video campaign can communicate your business, build brand awareness, and humanize your company all in the span of a few minutes—or even seconds. Best of all, it’s the easiest way to keep your audience’s attention. With the amount of online video content the average consumer watches each day, it’s a simple thing to strategically target video ads to capitalize on those captive eyes. Video is also easily shareable, meaning your audience might do some of your marketing for you.
On the more technical side of things, video also helps improve your SEO. When you incorporate it into existing content, the Google algorithm is inclined to rank you higher on searches. For all these reasons, and many more, professional video content has been shown to increase leads and sales. The real challenge lies in making something worth watching.
What a Professional Video Production Company Offers
When you’re creating video for your digital marketing plan, it’s tempting just to handle the whole process yourself. For some platforms, shooting your own video even makes sense. Social media platforms like Snapchat, Instagram, or TikTok incentivize businesses to engage in native advertising or create ads that adopt the qualities of a normal user’s post. If you want to have a successful digital marketing campaign, though, you’ll want to invest the time in creating video content with a professional polish. Working with a professional video production company, you gain access to everything you need to do just that.
Pre-Production Planning
Planning is a crucial step in creating any kind of professional video content. During the pre-production phase, you lay out a roadmap for how you expect the project to go. When you work with a video production company, you can rely on a group of experts to guide you through the process. They can start with an initial concept and develop it into a fully thought-out project, providing you with a storyboard so you can visualize exactly how the video will look. From there, you can work together to develop a script that dazzles. Finally, they can help build your budget, finding the most efficient ways to utilize the resources available to you in order to deliver a product you can be proud of.
Casting Services
If acting were easy, everyone would be on TV. In reality, very few of us have what it takes to hit our marks and deliver lines convincingly on camera. If you want to make professional-looking content, you need to hire professional actors. The casting process might be challenging for a small business looking to create some sleek content for its digital marketing strategy, but working with a video production company can take that off your plate. They’ll have experience auditioning and hiring from the local talent pool, giving you the best cast for your project.
High-Quality Equipment
Today, nearly anyone can make a compelling piece of video content. Phone cameras keep getting better, and editing software is more accessible than ever before. That being said, there is still a world of difference between something shot and edited on an iPhone and something created on a stage with professional lighting and shot on industry-standard equipment. Film production is an expensive venture, particularly when it comes to the equipment needed to give something polish. When you work with a video production company, you gain the benefit of using their professional quality equipment without having to invest in it yourself. From shooting in 4K to recording crisp, clear audio, there’s really no comparison.
Access to Film Professionals
Of course, all the fanciest equipment in the world means nothing unless you know how to use it. As part of working with a video production company, you’ll have access to industry professionals who know how to run a film set and make sure everything is firing on all cylinders. With experienced camera, lighting, and sound crews, and a director to keep everything running in sync, all you need to do is show up with a vision.
Post-Production
While most people associate the glamor of a film shoot with the set, the real work gets done in post-production. It’s where all the raw material you gather over the course of your shoot gets neatly pieced together and made ready for the public. Through post, you’ll go through editing your footage, cutting it until you’re ready to lock the picture. Once you’ve done that, you can jump into sound editing, coloring, implementing any visual or special effects you have, and all the other fine details of a post that give a video that high-quality shine.
In working with a video production company, you’ll be able to utilize professional-quality editing systems and editors who know how to use them. Combined with a production staff that knows how to capture the sound and video you’ll need once you get to post, you’ll have all the things you need to end up with something spectacular.
Experience Producing Content
At the end of the day, the biggest benefit you get from working with a video production company is their professional experience. We’ve touched on it before, but it really can’t be overstated. Video production is a long, complicated process with a lot of moving pieces and plenty of places for you to incur unexpected costs. You don’t just need someone with the technical skills; you need someone who knows how to see something from start to finish.
At Pretzel Logic Productions, we’re here to help lend our expertise and experience to get your video content over the finish line. Whatever audience you’re trying to capture with your digital marketing strategy, we’re happy to be your partner in bringing it to fruition.