Nowadays, every digital marketing strategy should include video content. Consumers love video content for education, information, and entertainment. Just look at the popularity of video platforms like YouTube, TikTok, and Instagram. Video marketing can take your sales strategy to a whole new level.
Read below to see how using video in your sales conversion strategy can benefit your company exponentially.
What Are the Benefits of Including Video in Your Sales Strategy?
There are many benefits of using video in your marketing strategies. These include:
- Increased engagement: Videos are more engaging than typical internet ads with static images or mostly text. Strategize to make your videos as engaging as possible, helping them stand out in the crowd of videos online.
- More creativity: Video content gives you more creative freedom than traditional ads, with more options for the types of content you can create.
- Better connections and trust: Video marketing is more appealing to users. When you use video to tell a story, video creates better connections with consumers, leading to more trust and return business.
Video Content Improves SEO
SEO helps boost your website’s visibility, with the ultimate goal of appearing on the first page of search results. Since search engine algorithms prioritize video content, using video in your sales strategy can improve your SEO. Increasing your SEO will also drive more traffic to your company website, leading to a potential increase in customers and sales.
What Type of Videos Should Be Used in Sales Strategies?
Video content doesn’t just mean the standard commercial. For the best return on investment, you’ll want to create the types of videos that customers are searching for online.
The most popular videos are how-tos, product demonstrations and explainers. Make a simple video on how to use your product or how your product can help your customer solve a problem. It’s a great starting point for your video journey.
Customer testimonials are another excellent marketing video type. Consumers are more likely to purchase a product with high ratings and positive reviews, and a video testimonial is more engaging than a written review. Videos also present more opportunities to show the product in action. Seeing real customers express their satisfaction with products or services feels more authentic and trustworthy, and that can be the difference between a purchase and a pass.
Company culture videos can highlight your brand’s charitable or socially progressive efforts, as well as the backstory of how your brand came to be. Remember that creating an engaging story is a smart strategy for video content. These videos can be more emotional; some consumers are more likely to purchase from a brand they connect to.
For the shortest videos, you can focus on quick tips or fun facts or create teasers for upcoming products or services.
How To Make Sure Your Video Content Is Engaging
To make your conversion strategy successful, your video content needs to grab your target audience’s attention using eye-catching and appealing visuals, including effects, graphics, animation and other tools.
Your message needs to be clear. You can use specific tactics to really underline it. For instance, a popular solution is to use a text overlay of the most significant points.
The video should get your ideas across but also remain short and sweet. Keep it around a minute when first starting out with video, as you don’t want to lose your audience’s attention. Now that TikTok is popular, the best tactic may be to keep your videos as short as 30 seconds.
One of the most important things your video should include is a call to action (CTA). A CTA is typically an incentive to purchase, but other possibilities include subscribing to newsletters, joining email lists, signing up for rewards programs, following your brand’s social media and the like.
Working with a professional video production company can help ensure your videos are high-quality and engaging.
Strategically Place Videos to Drive Conversions
On your website, you can include videos on landing pages devoted to specific products or services from your brand. The videos should appear organically, according to your customer’s browsing and buying patterns.
You can include your video content in your email marketing campaigns. Emails typically have a call to action, an important part of how these videos increase conversions.
Also, make sure your videos are optimized for mobile browsing. These days, your target audience is likely to spend more time on their phones than their computers.
Optimize Videos for Social Media
Your video content can vary based on the social media platforms where you post. This doesn’t mean you always have to create separate videos for each platform. You can also edit and resize the same video to meet the requirements of different social media sites.
Take video lengths, for example. Shorter content performs best on TikTok and Instagram Reels. Longer content, such as in-depth explainers, should be posted on YouTube instead.
To ensure your videos get the most views, research the times of day your target audience is on these platforms. Then, you can schedule your posts to go live at the perfect time.
Also, partnering with social media influencers can drive conversions. Their established rapport with their audience can add extra value to your video content.
How to Measure a Video’s Impact on Driving Conversions
When planning a video strategy, begin by laying out the goals for your conversion rates and more. Make sure the goals are specific.
Once the videos are out there, you’ll want to measure their performance and whether they’re helping you reach those goals. Use analytics and tracking to monitor engagement and conversion rates. If you’re not seeing the results you hoped for, take another look at your video content and how it’s shared, and adjust the strategy accordingly.
You can experiment with aspects of your video content, such as different lengths and formats, and see which gets the highest conversion rates.
There are other ways to gauge the success of these videos for your conversion rates. For instance, if you’ve noticed an increase in social media engagement or an uptick in website traffic. You can also see if your audience spends more time on those pages with video content.
To ensure the most engaging video content with the best conversion rates and return on investment, work with the experts. A team of professionals will craft the highest-quality videos and also have expertise on what performs best. Reach out to Pretzel Logic Productions and see how we can help your company create the best videos possible and enhance your conversion strategy.