It’s no secret that video is becoming extremely popular as a tool for more than just cat videos. Companies and organizations of all shapes and sizes are having to find a foothold in a quickly evolving and oversaturated market. Each platform has a new audience and a new way to reach users, so there is much to learn if you want to incorporate video into your outreach strategies.
That’s why there are video production companies in San Diego that do that research for you and can dedicate their time to creating the best product for your business. They are dedicated to their art, so you can be dedicated to your passion. By working together, you can share that passion with the world.
Like many a video production company in San Diego, the Pretzel Logic Productions team brings experience in fields ranging from commercial advertising and sales video production to music videos, documentaries, feature-length films, and more. Our team not only brings all that expertise to the table, but we also bring a creative flavor that you won’t find in a traditional production house.
Here are five reasons you should work with a video production company:
1. Video Content Is Extremely Popular
According to The Social Shepherd and data collected by Statista, there were over three billion internet users watching streaming or downloaded video at least once per month in 2022. This number is projected to increase annually, ultimately reaching nearly 3.5 billion by the end of 2023. In the US alone, there were approximately 244.4 million video viewers in 2020.
This isn’t a secret. Many organizations have seen this increase in video popularity and believe they are under-utilizing it as a way to bring in customers, followers, and supporters. They’re likely correct. Most companies don’t have the time, technology, understanding, or ability to make the types of videos that go viral or become popular. They have other jobs to do. That is where a video production company in San Diego could come in.
2. Professionals Help You Save Time and Money
As a business owner, your work probably includes plenty of outreach for your company, but that doesn’t mean you have time for video. Quality video takes time to film, edit, and research. Plus, you might need scriptwriting, music, or animation. You’ll also need to understand the ins and outs of video production and how to reach audiences.
A video production company in San Diego comes with the knowledge and experience to get the job done so you can rely on their expertise and focus your time and energy on running your business.
3. A Production Team Can Engage Customers in New Ways
Businesses tend to face two challenges in reaching people through online video: gaining new audience members and retaining their current audience. Trends change so quickly that it can feel as though you’re behind as soon as you catch up. Even more important is knowing who your audience is and choosing the right video content to engage them.
That’s where an experienced video production company can make a real difference. Not only are they experts who already know which strategies work and which don’t, but they are creatives with boundless ideas and a thorough knowledge of what’s trending. They have the ability to meet your customers and potential customers where they’re most likely to respond.
4. You Can Find New Audiences and Expand Your Reach
Your business likely already has a customer base of people who like your product or agree with your cause. Many of those people may even follow you online, but it isn’t sustainable to rely on that audience as your only target. What happens if and when that audience moves on? It is imperative that you’re constantly bringing in new followers. But how do you do that?
Video production companies like Pretzel Logic Productions can help bring your creative vision to life and broaden your reach to new audiences. Thought-provoking and inspiring visual stories created by a professional team can elevate your brand to the next level so more people are eager to consume your content and, in turn, buy your product or service.
Video production companies can also help you decide when it’s okay to stop catering directly to your typical audience and maybe even push the boundaries to bring in new audiences and reach those who are historically underserved. It can seem counter-intuitive, but the demographics of our country are changing, so it makes sense to keep up.
5. Professionals Have Access to the Right Tools
To make high-quality content, you need high-quality tools. It would be nice if every company had an unlimited budget for equipment, not only to make and distribute their products but also to plan, produce, and execute great video production for advertising. Anyone can start making video with a cellphone, but for professional-quality video, you need a camera, microphones, editing software, a computer to edit on, and the skill and expertise to use it all effectively.
A video production team already has the right equipment and skillset to create high-quality videos. Often, paying for excellence means a better product and a better result.
Don’t Wait
With trends showing that people are turning more and more interested in video content, it has become a priority for businesses to get on top of making great eye-catching videos that engage customers, clients, and followers. When you work with a video production company in San Diego, you have a team of experts on your side that is ready and willing to give you their best 100 percent of the time. Pretzel Logic Productions could be that team for you, so reach out today and let us know how we can help your business put its best foot forward.